Our Internet Marketing Services
So, what exactly is digital marketing, and what are the different types of digital marketing channels? We’re glad you asked. Digital marketing is any type of promotional activity done via the web. This includes anything in our list of marketing services:
DIGITAL COMPETITIVE ANALYSIS
Every successful digital marketing campaign must be data-driven. With a digital competitive analysis from DivinePNC, you'll get a market analysis of your website and three competitors. This provides a clear path to measurably improve your website's SEO and PPC performance and generate more leads and sales
WEBSITE DESIGN & DEVELOPMENT SERVICES
Your website feeds information to Google and other search engines, making it the foundation of your online presence and search visibility. DivinePNC website design services lay a solid foundation to build your campaigns upon, meet Google's standards for page speed and experience, and convert more site visitors into leads.
SEARCH ENGINE OPTIMIZATION (SEO)
93% of online experiences start with search engines, so if your business needs to generate more website traffic, leads, and sales, you need SEO services. SEO generates higher keyword rankings on Google, resulting in more qualified website traffic, leads, and sales from the web.
97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. Connect with them with local SEO services. Your customers are searching for your business—let DivinePNC help them find you.
PAY-PER-CLICK ADVERTISING (PPC)
Pay-per-click (PPC) advertising is both a short-term and long-term digital marketing strategy to position your company at the top of search engine results. No waiting to grow rankings; you get instant visibility and leads. DivinePNC PPC analysts are Google Premier Partners and Microsoft Advertising partners that have met rigorous qualifications to manage your campaigns. You get a PPC team backed by Google and Microsoft optimizing your campaigns, lowering your cost-per-lead from PPC, and increasing ROI from your digital marketing campaigns.
GOOGLE LOCAL SERVICES ADVERTISING
Google Local Services ads are the most affordable home services marketing strategy. Found at the very top of Google on both mobile search and desktop search, Local Services connects your business with qualified customers looking for your specific services right now. DivinePNC Local Services ad management team will manage your entire campaign, from profile setup and optimization to setting bid strategies and disputing calls on your company's behalf.
DISPLAY ADVERTISING SERVICES
Display advertising is a form of PPC marketing that targets unsuspecting consumers based on the demographics of your current customers. Create engaging ads that grow brand awareness and resonate with customers before they need you.
REMARKETING ADVERTISING SERVICES (RETARGETING)
Do you ever wonder why after searching for a product online, you seemingly see that product and company everywhere else you browse? That's remarketing in action. Target website visitors who didn't convert and turn them into a paying customer 7, 45, and even 90 days after they visit your website with remarketing advertising.
A cost-effective way to grow your business, email marketing generates an average of $44 of revenue for every $1 spent. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom email newsletters every month. Our team handles the design, copywriting, and your customer list segmentation while you generate more leads and sales.
SOCIAL MEDIA MARKETING
Social media users spend an average of 3 hours per day browsing their preferred platforms, making social media marketing an effective advertising strategy to grow leads and engage with your local community. Grow your page likes and following across popular channels like Facebook, Instagram, LinkedIn, Twitter, and more!
Your reputation is everything. Studies show that 75% of consumers trust a local business more if it has positive reviews, while 60% of consumers say that negative reviews make them not want to hire a business. DivinePNC reputation management services help you generate more reviews and manage/respond to negative reviews on behalf of your company.
MEDIA BUYING & PLANNING SERVICES
Mass media marketing campaigns can be a headache, particularly buying your ad spots and planning your integrated campaigns. DivinePNC media buying and planning services for home service companies relieve the stress of planning your TV/radio spots and outdoor advertising. Let us plan a fully integrated campaign for you.
OTT ADVERTISING (OVER-THE-TOP)
OTT (over-the-top) advertising is proven to provide a positive brand lift across home service businesses' digital marketing campaigns. Measurably improve leads and brand awareness by leveraging OTT advertising to complement SEO, PPC ads, and your entire digital presence.
Looking for another proven marketing strategy to grow brand awareness? Try TV advertising for home service companies by DivinePNC. We handle the entire commercial production process, from planning and buying your broadcast TV spots to script writing, shooting, and post-production editing.
Similar to TV advertising, yet more affordable, radio advertising is a proven channel to grow brand awareness and differentiate your brand in the market. DivinePNC radio advertising services for home service companies and contractors relieve the stress of buying and planning your campaigns and ensure integrated messaging across both mass media and digital marketing.
Billboards generate millions of impressions in your local market. Let DivinePNC plan, buy, and design your billboard ads for you, ensuring consistent messaging across outdoor ads and your digital marketing campaigns. We help you pick your billboard locations to maximize impressions and brand visibility, resulting in brand lifts across your digital channels like SEO, PPC, and direct website traffic.
DivinePNC CHAT (WEBSITE CHAT SERVICES)
DivinePNC Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service. Not to mention, DivinePNC Chat increases booked appointments by 20%.
SMART SELLING (CUSTOMER SERVICE TRAINING)
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Through our proprietary call tracking integration, every phone call is tracked by channel, recorded, and listened to by a real team member. Our team can help your company extract the most value possible from every phone call by identifying how to close more customers from your inbound phone calls.
LEAD RECOVERY SERVICES
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With DivinePNC Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend. After listening to more than 3.5 million phone calls, we know how to identify lost leads that should've been booked, and get them into your hands again immediately.
DEDICATED HOME SERVICES MARKETING TEAM
DivinePNC team of home services digital marketing specialists know the trades like the back of their hands. We work with you to solve common marketing challenges that are brought on by seasonality and unique to your industry. We are data-driven at our core and manage your online marketing campaigns as if they were our own. Your success is our success and we're dedicated to helping you increase leads and sales and grow your business.
More and more people are turning to the internet to take care of business: purchasing products, discovering brands, and finding solutions to their everyday problems. Whether it’s checking the correct spelling of “definitely” for the hundredth time, or finding the nearest emergency plumber, people are able to enter a quick search and voila! There are the answers, right at their fingertips.
And as an online business, that’s exactly where you want to be. Enter: a strategic digital marketing campaign.
When executed correctly, a digital marketing campaign can connect you with your ideal customers at the exact moment they’re searching. With an effective strategy and the right team to implement it, you can successfully drive results for your business without the high costs that traditional marketing tends to require. Results focused internet marketing services help you target potential customers with precision, resulting in more qualified leads and sales for your business.
We’ve Helped Over 10,000 Businesses Grow Online
That’s where we come in. Our digital marketing experts can help your business gain visibility and expand your reach online. With our full-stack digital marketing solutions, we can custom-build a strategy designed to meet your needs and achieve your business goals.
We’ve been able to help over 10,000 businesses grow online, and are continuously working to test boundaries, try new techniques and strengthen our services. When you work with our marketing team, we make it a point to research your competition and industry, explore your different markets and ask the right questions to ensure your website is working for you at every stage of your customers journey.
Drive traffic to your website, increase brand awareness, and generate ROI with strategies designed to deliver results.
Affordable Digital Marketing Services
The digital marketing landscape is constantly evolving and in 2021, there are more channels and methods than ever before to earn visibility for your business online. In the 20+ years we’ve been in the industry, our digital marketing services have evolved, too.
Our digital marketing agency has always strived to offer affordable marketing services to fit any budget. We’ve created a large platform of marketing and advertising services that accommodate businesses of all varieties. Whether you’re a small business, just getting started, or a large enterprise looking to take your online marketing to the next-level, our team of strategists can help.
Our proactive mindset and overall agility as a company have allowed us to greet algorithm updates with open arms, exceed new user demands before they’re made, and continue doing what we do best: delivering results for our clients.
So what does the all-encompassing term “digital marketing” actually include? Let’s break that down into the core services that make up our comprehensive digital marketing strategies.
Search Engine Optimization
Search engines will always be on the side of ‘Team User,’ focusing on the quality and value of your content and overall experience your website provides. But Google alone changes its search algorithms up to 600 times every year and considers hundreds of ranking factors (both on and off-site) when evaluating your website.
With a proper optimization plan, you will be able to grow your organic search presence and connect with the right people at the right times. Combining our proven SEO strategies with in-depth keyword research, we can help improve your visibility in the search results and increase website traffic that will add to your bottom line.
Web Design & Development
We believe beauty shines from the inside out, and functionality is a beautiful thing. Our team develops websites with user experience and responsive design at the core, solving users’ problems and keeping them coming back for more. We pride ourselves on creating mobile-friendly, visually attractive websites that represent your brand and leave users with a positive lasting impression.
Your website is your brand’s digital home—consider us your creative contractor. Discover what our website design services can do for your business and let’s build something amazing together.
Social Media Marketing
Out of 4.57 billion global internet users, 83.36% are active on social media. So if you want to reach your customers on a more human level, you have to join the party!
Developing a targeted social media marketing strategy will exponentially boost brand awareness and allow you to connect and build relationships with the people who matter most to your business.
At Mainstreethost, we’ve set up and maintained thousands of social media accounts, contests and giveaways, and are fully equipped to get you set up with a stellar social presence, too.
Pay-Per-Click (PPC) Marketing
Pay-per-click marketing, or PPC, is one of the most effective ways to quickly boost your website’s performance.
PPC ads (Google Ads or Bing Ads) appear all over the internet from the search engine results page to partner websites and even your favorite social media networks. Whether you’re looking to conquer your local or national market, our strategic PPC management works to expand your reach and maximize conversions.
If you’re ready to give your visibility a boost, let us show you the benefits of pay-per-click advertising.
With mobile activity continuing to take precedence over desktop, consumers are craving the convenience of eCommerce website experiences more than ever; and it won’t stop here. Even search engines like Google and social networks like Pinterest and Instagram are making strides toward offering the invaluable “Buy” button to users.
Our team helps plan for the growth of your business by developing eCommerce websites that bring an enjoyable shopping experience right to your customers’ hands.
Content marketing is found on social media, websites, blogs, emails, and more. Developing helpful, useful, and interesting content helps strengthen your business’ story and gets your message in front of the right people.
Consistent content creation is the tough part, but that’s where our writers can help. From page copy to shareable blog posts, we will build a content marketing plan that works for you.
Position your business above your competitors by educating and entertaining your audience into becoming advocates of your brand with our content marketing services.